{"id":22,"date":"2017-03-30T15:45:09","date_gmt":"2017-03-30T15:45:09","guid":{"rendered":"https:\/\/staging.estudiosdemercado.eu\/?p=22"},"modified":"2017-03-30T15:45:09","modified_gmt":"2017-03-30T15:45:09","slug":"segmentacion","status":"publish","type":"post","link":"https:\/\/estudiosdemercado.eu\/inicio\/segmentacion\/","title":{"rendered":"Segmentaci\u00f3n del mercado"},"content":{"rendered":"<p>\u00bfQu\u00e9 es segmentar? \u00bfPor qu\u00e9 es importante realizar segmentaciones de mercado? \u00bfQue necesito hacer para poder segmentar?<br \/>\n<!--more--><\/p>\n<p>Segmentar es el proceso de clasificar. Clasificamos distintos tipo de variables, como pueden ser:&nbsp;<\/p>\n<ul>\n<li>Demogr\u00e1ficas: edad, g\u00e9nero, etc.<\/li>\n<li>Geogr\u00e1ficas<\/li>\n<li>Psicogr\u00e1ficas: seg\u00fan la forma de comportarse ante determinados productos\/servicios o en distintas situaciones.&nbsp;<\/li>\n<\/ul>\n<p>Mediante la segmentaci\u00f3n, pretendemos &#8220;agrupar&#8221; personas seg\u00fan criterios de homogeneidad, de forma que podemos as\u00ed crear estrategias comerciales adaptadas y dirigidas a cada&nbsp;grupo.<\/p>\n<p>En los \u00faltimos a\u00f1os, las nuevas tecnolog\u00edas, permiten &#8220;ultra segmentar&#8221; el p\u00fablico objetivo hasta tal punto que algunas empresas se pueden permitir crear estrategias de marketing <em>1to1, <\/em>llegando a ofrecer productos\/servicios a la carta, para cada <em>persona, en cada momento y en cada lugar.&nbsp;<\/em><\/p>\n<p>Referencias:<\/p>\n<p>1. http:\/\/enet.consulting\/estudios-de-mercado&nbsp;&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es segmentar? \u00bfPor qu\u00e9 es importante realizar segmentaciones de mercado? \u00bfQue necesito hacer para poder segmentar?<\/p>\n","protected":false},"author":1,"featured_media":21,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[26,25],"class_list":["post-22","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-marketing","tag-segmentacion"],"uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/estudiosdemercado.eu\/wp-content\/uploads\/2017\/03\/segmentacion-1.png?fit=730%2C320&ssl=1",730,320,false],"thumbnail":["https:\/\/i0.wp.com\/estudiosdemercado.eu\/wp-content\/uploads\/2017\/03\/segmentacion-1.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/estudiosdemercado.eu\/wp-content\/uploads\/2017\/03\/segmentacion-1.png?fit=300%2C132&ssl=1",300,132,true],"medium_large":["https:\/\/i0.wp.com\/estudiosdemercado.eu\/wp-content\/uploads\/2017\/03\/segmentacion-1.png?fit=730%2C320&ssl=1",730,320,true],"large":["https:\/\/i0.wp.com\/estudiosdemercado.eu\/wp-content\/uploads\/2017\/03\/segmentacion-1.png?fit=730%2C320&ssl=1",730,320,true],"1536x1536":["https:\/\/i0.wp.com\/estudiosdemercado.eu\/wp-content\/uploads\/2017\/03\/segmentacion-1.png?fit=730%2C320&ssl=1",730,320,true],"2048x2048":["https:\/\/i0.wp.com\/estudiosdemercado.eu\/wp-content\/uploads\/2017\/03\/segmentacion-1.png?fit=730%2C320&ssl=1",730,320,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/estudiosdemercado.eu\/inicio\/author\/jslowy_t1ktffu7\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00bfQu\u00e9 es segmentar? \u00bfPor qu\u00e9 es importante realizar segmentaciones de mercado? \u00bfQue necesito hacer para poder segmentar?","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estudiosdemercado.eu\/wp-content\/uploads\/2017\/03\/segmentacion-1.png?fit=730%2C320&ssl=1","_links":{"self":[{"href":"https:\/\/estudiosdemercado.eu\/inicio\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estudiosdemercado.eu\/inicio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estudiosdemercado.eu\/inicio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estudiosdemercado.eu\/inicio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/estudiosdemercado.eu\/inicio\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":0,"href":"https:\/\/estudiosdemercado.eu\/inicio\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estudiosdemercado.eu\/inicio\/wp-json\/wp\/v2\/media\/21"}],"wp:attachment":[{"href":"https:\/\/estudiosdemercado.eu\/inicio\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estudiosdemercado.eu\/inicio\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estudiosdemercado.eu\/inicio\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}